Social Media Marketing Tips to B2B Success

Social media marketing successes are strategic - now say that 10 times fast. Every client and prospect we're in front of now a days wants to talk about social media. It's the buzz, it's been the buzz, and now every B2B company is ready to do something... but the big question is what?

I think the bigger question is why? And do you have the capacity in house to either drive the strategy or execute on it? And what is the strategy or purpose for including social media into your integrated marketing campaign - because at the end of the day social media is yet one more marketing tactic you can add to your marketing mix. And it could be fun, and it's exciting, and more and more companies are playing around with it. But who is successful? And why are they successful?

My social media marketing tip for the day is to do your research and study your competitors and companies in the marketplace that you believe are successfully utilizing social media. It's one of the first steps in planning a strategy, and social media should be no different. So start your competitive analysis and start gleaning some insights from those that are further along.