Today’s associations juggle recruiting and retaining members, boosting event attendance, and promoting and advocating for industry growth. Sandstorm helps associations achieve their website and technology goals through the development of unified website experiences that drive intrinsic value, encourage exploration and meet your member needs.
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MEMA Visit Site
Challenge
MEMA, a B2B trade organization, was consolidating five associations and websites into a single entity and new brand. They aimed to enhance the overall digital experience and deploy it through a more current and performant CMS.
Solution
We selected Drupal and devised a migration plan that evaluated manual versus automated strategies for various content types across all five sites. Additionally, we created a comprehensive library of UI layout patterns that revitalized the brand and enabled content editors to craft engaging pages. By leveraging member data, we customized content displays and enhanced communication with members.
An unwavering commitment to prioritizing high-value features allowed us to launch a rich, unified brand experience swiftly, which was crucial for reintroducing the brand to longstanding members.
The site was recently honored with a Hermes Gold award.
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