UX Design and Web Development for Associations: Improving Member Engagement

A car being assembled

Today’s associations juggle recruiting and retaining members, boosting event attendance, and promoting and advocating for industry growth. Sandstorm helps associations achieve their website and technology goals through the development of unified website experiences that drive intrinsic value, encourage exploration and meet your member needs. 

How do we know? We've spoken to thousands of association members and would love to hear from yours. 

Challenge

MEMA, a B2B trade organization, was consolidating five associations and websites into a single entity and new brand. They aimed to enhance the overall digital experience and deploy it through a more current and performant CMS.

Solution

We selected Drupal and devised a migration plan that evaluated manual versus automated strategies for various content types across all five sites. Additionally, we created a comprehensive library of UI layout patterns that revitalized the brand and enabled content editors to craft engaging pages. By leveraging member data, we customized content displays and enhanced communication with members.

An unwavering commitment to prioritizing high-value features allowed us to launch a rich, unified brand experience swiftly, which was crucial for reintroducing the brand to longstanding members.

The site was recently honored with a Hermes Gold award. 

MEMA homepage on a phone
MEMA homepage on a laptop in an office setting
Strong by Association and Resources by Market segment screens on a tablet
MEMA homepage on tablet
Conferences, Webinars, Town Halls and Other Events on tablet

More Association & Non-Profit Projects

The CCIM Institute

The CCIM Institute wanted to involve users in improving their website, capturing insights to make it work better for everyone. They also aimed to simplify the member experience and encourage engagement for all career stages.

Homepage featuring 3 professionals in a commercial hallway
Diamond slider highlighting education and other association offerings
Mega menu with four columns
Interior page pattern with a checkered pattern of text and images
Find a course page with filters
Food Export

Food Export, a non-profit that helps companies start or expand export sales, partnered with our team to audit their existing brand assets and evolve their digital experience. We developed a new brand platform and identity with refreshed logos, a new tagline, collateral and a streamlined website with a personalized experience. 

Food Export Website Homepage
mobile view of food export homepage
Food Export who we serve web page
Food Export Events web page
National Association of Realtors

National Association of REALTORS has worked with our team for 15+ years, ranging from creative design, ad concepts, social media and digital marketing, newsletter and marketing collateral design, video and web design and Drupal development.

ABR Homepage with a person sitting near a bike and laptop
PSA flyer with headline: Is the price right?
"Today's Buyer's Rep" magazine cover
RSPS brochure case study

Association Insights

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