5 Actionable AEO Tips to Improve Visibility in AI-powered Search Results
Search and AI are changing fast. According to Forbes, brands are seeing up to a 60% drop in organic traffic. Nonprofits, associations, and higher education institutions face extra challenges with limited budgets and a heavy reliance on organic search.
At the same time, user expectations have shifted. People no longer want to click through ten links. They want direct answers and clear summaries.
In this 30-minute webinar, Sandstorm will introduce AEO (Answer Engine Optimization), as well as how AIO (AI Optimization) and GEO (Generative Engine Optimization) fits in, and share practical steps your team can take right now to improve showing up in AI results. You will learn quick tips to update your content and website so it is both human-friendly and AI-friendly, without needing a large team or advanced technical skills.
We'll Share
- What AEO, AIO and GEO is and why it matters for nonprofits, associations, and higher ed
- 5 simple steps you can take this week to improve AEO
- A look ahead at future trends like Model Context Protocols (MCPs) and what they could mean for your digital strategy
Who Should Attend
This webinar is designed for IT, executive, marketing and communications leaders at nonprofits, associations, and higher education institutions. If you are responsible for web content, digital strategy, or member and donor engagement, you will walk away with clear actions you can take today.
What You'll Get
- Recording of Zoom Webinar (30 minutes)
- PDF of the slide deck
- Human corrected transcript
Meet our Speakers
Access Webinar Now
Cameron Panice,
Digital Strategist (he/him)
