Our “Yes, and” Philosophy with Responsive Web Design Concepts

I am extremely proud of the caliber of designs our team created in 2014.

One project in particular stands out to me. The client has been really fantastic about giving us a lot of freedom with creative. Freedom is great, because it lets you try new things and really think outside the box. However, opportunity to explore always comes with a little risk. If we’re too far out of the box, will the client be disappointed?

We met to present responsive web design concepts. Embracing Sandstorm’s “Yes, and” philosophy, we had one web design concept that was polished and on strategy. The other web design concept pushed the creative.

We unveiled the first concept to a lot of head nods, but when they saw the user experience design from the second, their eyes lit up and they leaned in. The client turned to us and said “I don’t know what I expected, but I didn’t think you’d knock it out of the park, and you did.”

So this year, I’m proud to be working with a team that pushes the envelope and tries new things, and to get to work with clients who are willing to think a little differently, too.